All you need to know about the Ad Manager, Business manager, and the structure of a campaign. Everything from basic understanding to advanced techniques that 99% of marketers aren’t utilizing.
The difference between the objectives, what to use when, and how, Engagement (PPE) vs Traffic (CTW) vs WC = (Website Conversions) vs VV (Video Views) etc. Learn how to use the optimization to your advantage.
The Ad Set
Everything you need to know about the ad set, from targeting to budget, placement optimization, and how to utilize all the ad set functions on the highest level. Understand the ad set is CRUCIAL for running successful ads (everything from basics, to extremely advanced is covered).
The different types of ads and what makes a great ad, everything from writing top notch sales copy, creatives, pain and desire theory, with complete breakdown of successful ads.
How the optimization REALLY works, custom audiences, private strategies that have never been revealed. We’ll go over Retargeting on a whole other level, Custom Conversions and how to REALLY use them, data leverage, and how to use Look Alike Audiences like a true Master.