Getting HyperLocal Domination Right!
Every realtor wants to succeed, but you want to succeed BIG.
Meanwhile, the top 10% of realtors earned more than $163,540.
Are you in the top 10%?
More importantly, why is there such a huge discrepancy between the revenue takings of the bottom and top 10%?
You’ll learn why in a minute.
As a realtor, you know you’ve got to implement the right marketing strategies to get results. That’s a given. However, doing it masterfully to get optimum results centers on a little-known practice: hyperlocal domination.
Many realtors know about it, but many more don’t.
That’s the reason some realtors earn more than others.
THE TYPICAL (HO HUM) AD STRATEGIES
Here's the thing: you already know that ads bring in leads. You’ve left nothing to chance: you’ve got online ads, TV spots, and even bus transit shelter ads. Perhaps, you also have a Facebook fan page, and you make sure you’re involved with local events.
You do all those things because you believe that the increased visibility will earn you more leads. The problem is, your attention (not to mention your advertising budget) is stretched thin in many areas.
Instead of mastering one strategy, you’re juggling more than a few. And that’s the difference between typical advertising and a successful one.
THE HLD STRATEGY: HYPERLOCAL DOMINATION FOR THE WELL-INFORMED REALTOR
A killer ad strategy centers on using the best advertising strategy to get maximum results. You don't just want "a lot of leads," you want good leads that result in referrals and increased current and future revenues.
The good news is that hyperlocal domination isn’t difficult to learn, understand, and master. It's based on three elements:
Knowing what’s important to home buyers in your community.
Understanding the specific real estate needs of your targeted demographic.
Being visible on social media, Youtube, TV, and radio.
This boils down to what the pros call Hyperlocal, Relevant, and Omnipresent: the HLD of killer advertising.
The best place for hitting the HLD home-run is social media. Most people don’t spend a lot of time on bus benches, reading newspaper listings and staring up at billboards.
They do, however, spend a lot of time on social media.
Did you know that there are currently 3.4 billion active social media users in the world?
And 2 billion of them are Facebook users.
Yes, Facebook is the king of the hill.
What’s more, fully 75% of Facebook users log on daily. In contrast, only 42% of Twitter users and 51% of Instagram users log on daily.
So, you have to engage your leads on Facebook if you want to be hyperlocal, omnipresent, and relevant to your target market.
DELIVERING ON HYPERLOCAL DOMINATION FOR THE WELL-INFORMED REALTOR
Facebook should be your primary advertising medium because each of your market segments socializes there. To talk directly to your ideal client base, you’ll want to segment your market in three ways: geographically, demographically, and psychographically. That’s what we call the GDP of killer advertising.
Geographics centers on the communities you want to do business in. This includes the waterfront properties, urban or rural communities you have your eye on.
Demographics references the type of people who are your ideal clients. They may be first-time home buyers, empty-nesters, growing families, club members, or retirees.
Last, but not least, psychographics centers on the classification of leads according to their preferences, goals, and attitudes. Those of us in the digital marketing business use the word personas to describe fictional characters who represent specific consumer segments.
DO YOU WANT TO BE IN THE TOP 10% OF REALTORS EARNING 6 FIGURES?
When you get HLD right and GDP right, you become unstoppable. To discover the secrets for yourself, sign up for our aptly named ZILLOWKILLER BOOTCAMP. Learn how to become the best and join our ranks of satisfied clients. Click here for more information: it may be the most important decision you make today.