One Systems. Always On. Always Working.

Six protocols. One system. Zero manual work. We build or consult the AI engine behind your real estate business so you stop chasing leads and start closing them.

The Nudge Operating System

The Operating System

Six Protocols.
One System.

Most AI services hand you a tool and walk away. Nudge builds and manages a complete operating system for your real estate business, where every component is connected and nothing requires your time to run.

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Built for real estate professionals

Your business runs. You focus on closing.

Every lead that enters your world gets followed up with immediately. Every client gets communicated with consistently. Every asset in your business gets activated automatically. None of it requires you to build anything, manage anything, or touch anything.

When the market shifts, we adjust your scripts. When a campaign needs tuning, we tune it. You show up to appointments. We handle everything else.

90s
Response time to every new inbound lead
24/7
Every system runs continuously
6
Protocols working as one connected system
0
Manual tasks required from you to keep it running

The Six Protocols

Each protocol handles a distinct function. Together, they form a closed loop that compounds over time.

01
Intelligence
The system's brain. Every other protocol runs on what this one produces.

Before any call goes out, any message gets sent, or any lead gets prioritized, the Intelligence Protocol processes the context. It reads your CRM data, analyzes engagement signals, evaluates lead history, and generates the right content for the right situation.

  • Personalized outreach scripts written for each prospect's situation, neighborhood, and lead source
  • Appointment briefs generated automatically before every listing consultation
  • Weekly seller updates drafted from showing activity data and current market conditions
  • Daily prioritized lead lists built from engagement signals across your entire pipeline
  • Post-closing testimonial and referral sequences timed to peak client satisfaction
  • Monthly lead source performance reports with actionable breakdowns

What it feeds

Outreach scripts for AI voice calls
Follow-up sequences across text, email, and voice
Pre-appointment briefs for the agent
Daily prioritized callback lists
Listing content and marketing copy
02
Outreach
The system's voice. It reaches out first, every time, before a lead goes cold.

Powered by AI voice technology, the Outreach Protocol makes calls. Not blasts. Conversations. Each call is built from the script the Intelligence Protocol wrote and delivered in a natural, conversational tone that sounds nothing like a robocall.

  • Daily expired listing and FSBO outreach with fresh contacts and personalized scripts every morning
  • Neighbor prospecting after every listing or closing, with 50 to 100 homeowners contacted automatically
  • Speed-to-lead response within 60 to 90 seconds of any new lead entering the system
  • Sphere of influence check-ins rotating through your warm network on a consistent cadence
  • Annual equity check-ins for every homeowner in your database
  • Cold database revival with reactivation scripts segmented by dormancy length

Daily output

Fresh expired and FSBO list pulled each morning
Personalized AI voice call per contact
Conversation summary logged in CRM with tags
Warm leads flagged for agent callback
Cold leads kept in rotation automatically
03
Follow-Up
The system's persistence. It keeps every conversation moving until someone is ready.

Most leads do not convert on the first contact. The Follow-Up Protocol makes sure that silence does not mean lost. Every lead that does not book immediately enters a structured, multi-touch sequence across text, email, and voice.

  • 14-day automated seller follow-up sequences for every lead that does not convert on first contact
  • SOI nurture sequences delivering quarterly touchpoints to your sphere automatically
  • Cold database revival sequences that reset dormant contacts back into active nurture
  • Price reduction conversation handling at day 21 through a scripted, empathetic voice call
  • Transaction milestone communication keeping buyers and sellers informed at every key deal stage

14-day sequence structure

Day 1: Personalized follow-up call
Day 2: Tailored text message
Day 4: Market update email
Day 7: Second call attempt
Day 14: Video follow-up via Capture Protocol
04
Capture
The system's funnel. It converts interest into information, and information into appointments.

When a lead responds, clicks, or raises their hand, the Capture Protocol catches them. Using interactive video technology, it delivers a personal, engaging experience that feels like a real conversation, collects the right information, and routes everything into your CRM automatically.

  • Inbound lead response follow-up for contacts who do not answer the initial AI call
  • Home valuation funnel giving seller leads a clear path to submit address and timeline
  • Pre-listing appointment intake collecting seller expectations before the agent arrives
  • Buyer pre-qualification workflow building a complete buyer profile in CRM before the first consultation
  • Post-close testimonial collection prompting clients at peak satisfaction with three video questions
  • Recruiting pipeline intake for teams and brokerages

What gets captured automatically

Seller timeline, motivation, and property details
Pricing expectations before the listing appointment
Buyer budget, criteria, and urgency level
Video testimonials and referral requests post-close
All data logged directly in Follow Up Boss
05
Operations
The system's backbone. It keeps everything connected, visible, and moving.

The Outreach Protocol makes the calls. The Intelligence Protocol writes the content. The Capture Protocol collects the data. None of that works without the Operations Protocol routing everything to the right place at the right time.

  • Full CRM configuration including pipeline stages, tagging architecture, smart lists, and reporting dashboards
  • Intelligent lead routing and instant agent notification so every lead reaches the right person
  • Workflow automation connecting every tool in the system, triggering actions from CRM events
  • Daily priority routing delivering each agent a clear list of hottest leads every morning
  • After-hours and overflow call handling so no inbound inquiry goes unanswered
  • Ongoing monitoring, campaign performance review, and system optimization every month

What it connects

AI voice platform ↔ CRM pipeline
Interactive video ↔ lead profiles
Engagement signals ↔ daily priority lists
New leads ↔ agent notification
Every action ↔ CRM log entry
06
Growth
The system's multiplier. It activates every asset in your business and compounds returns over time.

The first five protocols keep your pipeline moving. The Growth Protocol expands it. Every business event, a new listing, a price reduction, a closing, becomes an input that triggers an automated growth action.

  • New listing buyer prospecting, automatically reaching out to the most relevant buyers in your database
  • Price reduction buyer alerts matching every price drop to the buyers most likely to be interested
  • Builder and developer partnership outreach surfacing co-listing and exclusive listing opportunities
  • Agent recruiting campaigns running personalized outreach to producing agents at other offices
  • Monthly lead source performance analysis showing where your best leads are coming from
  • AI listing content generation producing descriptions, social captions, and email copy for every new listing

Every event becomes a growth trigger

New listing → buyer outreach blast
Price reduction → matched buyer alert
Closing → testimonial + referral request
New contact → content package generated
Month end → performance analysis delivered

The closed loop

Six protocols. One connected system.

No protocol operates in isolation. Each one feeds the next, creating a loop that runs without you.

01
Intelligence writes the content
Scripts, sequences, briefs, and analysis generated from your CRM data before any action takes place.
↓
02
Outreach delivers the message
AI voice calls go out to expired listings, FSBOs, neighbors, and your database. New leads get a response within 90 seconds.
↓
03
Follow-Up keeps it moving
Every lead that does not convert immediately enters a structured multi-touch sequence. Nothing falls through.
↓
04
Capture converts interest into data
Interactive video catches every hand-raise, collects the right details, and routes everything into Follow Up Boss automatically.
↓
05
Operations routes every signal
Every CRM event triggers an action. Every lead reaches the right agent. Every morning, priorities are already sorted.
↓
06
Growth compounds the results
Every listing, closing, and price change triggers a new growth action. Returns stack automatically over time.

A real example

One lead. Handled completely.

Here is how the six protocols handle a single inbound lead from first contact to closed deal, without the agent doing anything except showing up to the appointment.

Step 01
Lead comes in at 11 PM
A seller fills out a home valuation form after hours.
Outreach
Step 02
AI calls within 90 seconds
They do not answer. A personalized video follow-up is sent immediately.
Capture
Step 03
They engage the next morning
The Intelligence Protocol scores their activity. Operations routes them to the top of the agent's list.
Intelligence
Step 04
14-day sequence runs
The Follow-Up Protocol keeps them warm across text, email, and voice until they are ready to book.
Follow-Up
Step 05
They book a consultation
Capture collects their expectations and pricing thoughts before the agent arrives. The agent walks in prepared.
Capture
Step 06
Deal closes
Growth Protocol collects a testimonial and requests referrals at the highest point of client satisfaction.
Growth

Ready to stop
doing this manually?

The Nudge Operating System is built and managed for you. No tools to learn. No systems to maintain. No scripts to write. We configure everything, optimize it every month, and adjust it when the market changes. Your job is to show up to appointments.

Book a Discovery Call

No commitment required. 30-minute call to see if it's a fit.